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Chip race: Microsoft, Meta, Google, and Nvidia battle it out for AI chip supremacy

The rise of generative AI has been powered by Nvidia and its advanced GPUs. As demand far outstrips supply, the H100 has become highly sought after and extremely expensive, making Nvidia a trillion-dollar company for the first time.

It’s also prompting customers, like Microsoft, Meta, OpenAI, Amazon, and Google to start working on their own AI processors. Meanwhile, Nvidia and other chip makers like AMD and Intel are now locked in an arms race to release newer, more efficient, and more powerful AI chips.

As demand for generative AI services continues to grow, it’s evident that chips will be the next big battleground for AI supremacy.

  • China opens an antitrust investigation into Nvidia

    Vector collage of the Ndivia logo.
    Cath Virginia / The Verge

    China is investigating Nvidia over antitrust violations, reportedly over claims the chipmaker failed to follow conditions set during China’s approval for its $6.9 billion acquisition of Israeli network hardware company Mellanox in 2020.

    While announcing the DGX A100 GPU after acquiring Mellanox, Nvidia CEO Jensen Huang said this while explaining its importance to his company:

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  • What happened to Intel?

    Intel CEO Pat Gelsinger holds up an early Intel 18A wafer in late 2023.
    Intel CEO Pat Gelsinger holds up an early Intel 18A wafer in late 2023.
    Image: Intel

    On Monday, Intel CEO Pat Gelsinger abruptly decided to retire after less than four years on the job. That was the official story, anyhow. Within hours, Reuters, Bloomberg, and The New York Times had a different one: the board of directors pushed him out. 

    Three and a half years ago, Gelsinger announced an ambitious plan to turn around the troubled chipmaker within four years — now, he’s reportedly been kicked out of the company before he could see it through. It happened so abruptly that Intel doesn’t have a planned successor in mind, and so completely that Gelsinger won’t even stick around as an adviser. He’s gone.

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  • Intel’s CEO is out after only three years

    An image showing Pat Gelsinger on an orange, blue, and yellow background
    Image: Laura Normand / The Verge

    Intel CEO Pat Gelsinger has retired after over four decades at the company and stepped down from the board of directors effective December 1st, 2024. A report from Bloomberg says that after meeting with the board to discuss Intel’s progress in catching up with Nvidia and regaining lost market share, Gelsinger “was given the option to retire or be removed, and chose to announce the end of his career at Intel.”

    Gelsinger rejoined Intel as CEO in February 2021, taking over from Bob Swan to turn around the already struggling chipmaker — an effort that hasn’t gone as planned. It’s largely missed out on the AI chip boom that fueled Nvidia’s rise, failed to launch new technology on schedule, struggled with recent CPU instability issues, and was skipped over as Microsoft’s launch partner for AI PCs.

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  • Nvidia says its Blackwell AI chip is ‘full steam’ ahead

    The Blackwell B200 GPU.
    The Blackwell B200 GPU.
    Image: Nvidia

    Nvidia has become the world’s most valuable company on the back of AI chips, passing Microsoft and Apple along the way, and in today’s Q3 2025 earnings, the company suggested its record AI revenue and profits are only the beginning.

    While The Information recently reported that its new flagship Blackwell AI servers might have cooling issues, the company didn’t address that on today’s call — instead, Nvidia assured investors that Blackwell is in “full production,” is “full steam” ahead, and that the company would continue to deliver more of the chips each quarter from here on out.

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  • Nvidia just made nearly $20 billion in pure profit in a single quarter.

    $14.8 billion profit in Q1, $16.6 billion in Q2, and now $19.3 billion in Q3 of fiscal 2025 — that’s profit, not earnings. (Earnings were $35.08 billion, up from $30.04 billion last quarter.)

    The vast majority is from AI data center, of course — but gaming did have a 14 percent bump. It’s a $3B-a-quarter business, while data center is a $30B one.


  • Intel’s Gaudi AI chips are far behind Nvidia and AMD, won’t even hit $500M goal

    Nvidia made a fortune on the AI boom. AMD’s rival AI chip became the fastest ramping product in its history, already pulling in $1 billion per quarter and inspiring AMD to remake itself as an AI company too. But Intel, which suggested it would pull in $1 billion, even $2 billion on the back of AI in 2024, now says it won’t even meet its more modest $500 million goal for its Gaudi AI accelerator this year.

    “We will not achieve our target of $500 million in revenue for Gaudi in 2024,” CEO Pat Gelsinger just said on the company’s Q3 2024 earnings call today.

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  • OpenAI will start using AMD chips and could make its own AI hardware in 2026

    An image of OpenAI’s logo, which looks like a stylized and symmetrical braid.
    Image: OpenAI

    OpenAI is reportedly working with Broadcom to develop new custom silicon designed to handle its large AI workloads for inference and secured manufacturing capacity with TSMC, according to sources speaking to Reuters. OpenAI has reportedly built a chip development team of about 20 people, including lead engineers who previously worked on Google’s Tensor processors for AI.

    Still, on its current timeline, the custom-designed hardware may not start production until 2026.

    Read Article >
  • “We had a design flaw in Blackwell,” admits Nvidia CEO.

    “It was functional, but the design flaw caused the yield to be low. It was 100% Nvidia’s fault,” Nvidia’s Jensen Huang tells Reuters, effectively confirming The Information’s report from August about why its new flagship AI chips won’t ship in large amounts right away.

    He says it’s now fixed, but the timeline stays the same: Q4 for first shipments.


  • AMD’s AI chips are coming for Nvidia — but how quickly?

    AMD says the MI325X, shipping Q4, will beat Nvidia’s H200. But Nvidia seems a step ahead; it’ll ship “several billion dollars” of its next-gen Blackwell B200 GPU in Q4, too. AMD says its Blackwell competitor, the MI355X, won’t arrive till 2H 2025.

    AMD isn’t talking price, but told us it’ll undercut Nvidia when it comes to total cost of ownership.


    A slide showing the MI325X may beat the Nvidia H200.

    1/19

    Tap through our gallery for info about the upcoming MI355X, too.
    Images: AMD
  • Samsung and TSMC have reportedly discussed building AI chip “megafactories” in the UAE.

    We’ve heard rumors about AI chip manufacturing projects in the Middle East linked to OpenAI Sam Altman and Elon Musk.

    Now, the WSJ says Samsung and TSMC execs have visited the United Arab Emirates “recently,” discussing projects worth up to $100 billion despite concerns about water sources and building up local engineering talent.


  • Qualcomm wants to buy Intel

    Illustration by Alex Castro / The Verge

    On Friday afternoon, The Wall Street Journal reported Intel had been approached by fellow chip giant Qualcomm about a possible takeover. While any deal is described as “far from certain,” according to the paper’s unnamed sources, it would represent a tremendous fall for a company that had been the most valuable chip company in the world, based largely on its x86 processor technology that for years had triumphed over Qualcomm’s Arm chips outside of the phone space.

    The New York Times corroborated the report on Friday evening, adding that “Qualcomm has not yet made an official offer for Intel.”

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  • Apple A16 chips are reportedly being made in America.

    Former Bloomberg reporter Tim Culpan writes on Substack:

    Apple’s A16 SoC, which first debuted two years ago in the iPhone 14 Pro, is currently being manufactured at Phase 1 of TSMC’s Fab 21 in Arizona in small, but significant, numbers, my sources tell me.

    They’re only used in the iPhone 14 Pro and standard iPhone 15 right now, but maybe the American-made chips Apple signed up for will end up in a future iPhone SE someday. The question is if it’s worth the costs.


  • Emma Roth

    Sep 16

    Emma Roth

    Intel’s big turnaround plan includes spinning off its chipmaking business

    A blue and black illustration of the Intel logo
    Illustration by Alex Castro / The Verge

    Intel is spinning off its chipmaking business as part of its plans to reverse billions in losses and a tumbling stock price. In an announcement on Monday, Intel CEO Pat Gelsinger said the Intel Foundry will become an independent subsidiary with “clearer separation and independence” from Intel.

    With the change, the Intel Foundry will have its own operating board and report its financial earnings separately from Intel. Intel will also stop work on the factories it’s building in Poland and Germany for two years “based on anticipated market demand.” The company is still moving forward with its plants in Arizona, Oregon, New Mexico, and Ohio, however.

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  • Sony reportedly picked AMD over Intel for the PS6

    Image of the Intel logo in a blue circle on a black background.
    Illustration by Alex Castro / The Verge

    What’s next after the PS5 Pro? A report from Reuters focuses on Sony’s plans beyond this fall’s new $700 system, saying that the battle to win a contract for the chip powering a future PlayStation 6 came down to AMD vs. Intel, with others like Broadcom eliminated earlier, with AMD eventually winning out.

    According to Reuters, since AMD makes the chip in the PS5 and PS5 Pro, maintaining backward compatibility in a possible move was part of “months” of discussions in 2022 between executives and engineers at Sony and Intel. However, Intel’s bid was blocked because they couldn’t agree on how much profit Intel would make from each chip it would design as Taiwan Semiconductor Manufacturing Co (TSMC) handled the manufacturing process.

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  • Emma Roth

    Sep 16

    Emma Roth

    TikTok’s parent company reportedly gets closer to making its own AI chips.

    A report from The Information details the China-based ByteDance’s plans to mass produce two new AI chips by 2026 with Taiwan Semiconductor Manufacturing Company (TSMC). The move would help ByteDance save “billions of dollars” as opposed to buying chips from Nvidia.


  • AMD is turning its back on flagship gaming GPUs to chase AI first

    Photo by Tom Warren / The Verge

    AMD is saying the quiet part out loud: it’s now prioritizing AI chips ahead of flagship GPUs for gamers. The company’s just laid out a new business strategy, where it will merge its RDNA gaming graphics and CNDA data center efforts into a single universal “UDNA” that’s aimed at AI first.

    In two interviews with Tom’s Hardware (you’ll definitely want to read both), AMD computing and graphics boss Jack Huynh doesn’t beat around the bush. With gaming graphics, he explains, the goal is now building scale and market share at lower price points — not the “King of the Hill” flagship GPUs that haven’t convinced enough buyers to leave Nvidia behind.

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  • The Nvidia AI antitrust investigation is ‘escalating,’ reports Bloomberg

    Vector collage of the Ndivia logo.
    Cath Virginia / The Verge

    An antitrust investigation by the Department of Justice focusing on Nvidia’s AI dominance as the hardware company of choice is escalating, reports Bloomberg. The outlet reports that Nvidia and other companies have received legally binding requests for information as its sources say regulators are investigating whether Nvidia is “making it harder to switch to other suppliers and penalizes buyers that don’t exclusively use its artificial intelligence chips.”

    “Nvidia wins on merit, as reflected in our benchmark results and value to customers, and customers can choose whatever solution is best for them. We have inquired with the U.S. Department of Justice and have not been subpoenaed. Nonetheless, we are happy to answer any questions regulators may have about our business,” said Nvidia spokesperson John Rizzo, as reported previously by CNBC.

    Read Article >
  • Don’t expect affordable Nvidia Blackwell gaming GPUs to arrive anytime soon.

    Nvidia just said it won't begin to ramp production of its new Blackwell GPUs until its fourth fiscal quarter, which begins in November.

    Nvidia just reported a record $30 billion quarter, and the vast majority of it ($22B) was data center compute... will it set aside some of its latest and greatest for gamers instead of AI? If so, I wouldn't bet on prices being low.


  • Emma Roth

    Aug 15

    Emma Roth

    Geekbench has an AI benchmark now

    A photo showing an Nvidia GeForce RTX 4090
    Photo by Tom Warren / The Verge

    The popular benchmarking utility Geekbench has launched a new cross-platform tool to evaluate the performance of devices under AI-heavy workloads. Geekbench AI measures a device’s CPU, GPU, and NPU (neural processing unit) to determine how well it can handle machine learning applications.

    Geekbench developer Primate Labs has been working on the software using the name Geekbench ML, which launched in preview in 2021, but shifted the name to AI for reasons that seem obvious. To explore how different hardware responds to different AI-related tasks, it evaluates performance based on both accuracy and speed, with support for different frameworks, including ONNX, CoreML, TensorFlow Lite, and OpenVino.

    Read Article >
  • Some good news from Intel.

    The company says it was able to boot up and load operating systems on Intel 18A-based processors, including Panther Lake AI PC chips. 18A is part of Intel’s roadmap to regain its footing in the processor market.

    The good news comes not a moment too soon, as the company recently confirmed that crashing 13th- and- 14th-gen processors are unfixable, then laid off 15,000 employees last week.


  • The terror machines at Elliot Management view Nvidia as overvalued and say AI isn’t going to live up to the hype.

    Elliott Management, famous for targeting underperforming companies such as Twitter, says Nvidia is in a bubble, in a new letter to investors.

    Many of AI’s supposed uses are “never going to be cost-efficient, are never going to actually work right, will take up too much energy, or will prove to be untrustworthy”, it said.


  • AMD is becoming an AI chip company, just like Nvidia

    AMD banner
    Illustration by Alex Castro / The Verge

    AMD just announced its second quarter 2024 earnings today, and the highlight was this: nearly half the company’s sales are now data center products — not chips for personal computers, not game consoles, not embedded chips for industry or vehicles.

    The company’s data center business has doubled in a single year, and this quarter’s growth was primarily due to a single chip: the AMD Instinct MI300 accelerator, which competes with Nvidia’s infamously influential H100 AI chip. The AMD chip just did over $1 billion in sales in a single quarter, according to CEO Lisa Su, up from its previous milestone of $1 billion cumulatively since its December 2023 debut. (AMD says its Epyc server CPUs also contributed.)

    Read Article >
  • OpenAI wants in on the AI chip business.

    According to The Information, OpenAI is in discussion with Broadcom and other semiconductor designers about developing its own artificial intelligence chip to address shortages in its supply chain and reduce dependency on Nvidia. OpenAI has apparently also hired former Google chip staffers.

    Bloomberg previously reported in January that OpenAI CEO Sam Altman was planning to raise billions of dollars to set up a network of chip factories.


  • Emma Roth

    Jul 10

    Emma Roth

    AMD will acquire an AI startup for $665 million.

    The Finland-based Silo AI is described as the “largest private AI lab in Europe” and has provided AI solutions for companies like Phillps, Rolls-Royce, and Unilever. In addition to Silo AI, AMD also acquired the AI startup Nod.ai last year as it aims to keep up with the likes of Nvidia.


  • a16z is trying to keep AI alive with Oxygen initiative.

    According to The Information, VC firm Andreessen Horowitz has secured thousands of AI chips, including Nvidia H100 GPUs, to dole out to its AI portfolio companies in exchange for equity. The initiative is aptly named Oxygen, because these chips are that integral to AI companies. The chips are almost impossible to secure for small startups too, because Big Tech companies hoover up all the supply.