Meta’s designers promised Fast Company they’re not trying to turn smart glasses into a hellscape of advertising and distraction:

“We’re all haunted by the Hyper Reality video... And I think that we see it as a huge responsibility. Every pixel that we light up should be worth its weight in gold.”

If any company were excitedly planning to build that hellscape, it’d be Meta, so I’ll take the win. And if you haven’t watched Hyper-Reality yet, it’s fabulous. And horrifying.