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Microsoft hires Captain America to sell AI-powered laptops.
Microsoft is stepping up its Copilot Plus PC marketing today with a new ad for the upcoming Captain America: Brave New World movie. The 60-second spot features Danny Ramirez’s Joaquin Torres (Falcon) using a Surface Laptop 7 with Paint’s Cocreator AI mode to generate images. Microsoft has been running similar TV ads in recent weeks, claiming that its Qualcomm-powered laptops are somehow “the fastest... Windows PCs ever.”
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